RIDDLE
TVC
TVC
deconstructed visuals with a playful twist successfully targeted a younger audience.
THE CHALLENGE
Pastry Company Parfait was launching a series of peanut butter-themed snacks line named Riddle and wanted to advertise the new products by highlighting their basic components; chocolate, peanuts, and wafer. Parfait aimed to market their new launch as energy bars in supermarkets and convenience stores, in an effort to approach a youthful audience.
OUR APPROACH
By analyzing the target demographic of this launch, we concluded that the advert should have a playful ad pop art-themed mood, while also making the products look appetizing to the viewer. We created deconstructed visuals of the Riddle snacks, featuring isolated shots of each ingredient, combining each layer into the final product.