My LIFT
Visualization
COMBINING FOOTAGE WITH 3D MODELS TO SHOWCASE A PRODUCT CATALOG'S VERSATILITY
THE CHALLENGE
Metron SA, an elevator construction company with a worldwide reach, sought to highlight its large offering of design options, essentially allowing customers to design the ideal elevator for their space. Metron aimed to provide potential customers and website visitors with visuals of how their own, customized elevator would look post-installation.
OUR APPROACH
Working closely with the Metron team, we jointly decided on a combination of 3d visuals and footage to create a promotional video underlining the versatility of Metron’s catalog that sets the company apart from existing competitors. The video was targeted toward architects, technicians, and other industry professionals. It was subsequently distributed through platforms such as YouTube and LinkedIn and was also screened at various conferences held by Metron.